Official Primary Colors
Color Palette
Master Brand Background Color Usage
Full-color Master Brand
Correct application of the university brand logos greatly depends on the background colors. A key guideline in the application is the interior of the KS monogram must be lighter than the first outer stroke. Please see below examples of application of the brand.
Full-color application of the brand is recommended. Versions of black and white lettering are available for background color application of the brand. Full-color printing is required of the brand, if full color is used in the overall design. If printing on alternate color backgrounds, other than black, gold, grey, or white, the brand must appear in one color, all black or all white depending on background color. Some full color applications of the brand on alternate colors will be evaluated on a case-by-case basis.
Full-color black letters
Full-color white letters
Two-Color Master Brand
Two-color versions are available but can only be applied when a light or soft color background is used. Dark backgrounds such as black require full color or white one-color application.
Two-color version
Master Brand, black one-color
One-color logos are available for use, in both black and white options. The all black one-color option must be used on light or soft color backgrounds. The interior of the KS monogram must be lighter than the first outer stroke. If printing on alternate color backgrounds, other than black, gold, grey, or white, the brand must appear in one color, all white.
One-color all black
Master brand, white one-color
One-color logos are available for use, in both black and white options. The all white one-color option must be used on darker colored back grounds. The interior of the KS monogram must be lighter than the first outer stroke. If printing on alternate color backgrounds, other than black, gold, grey, or white, the brand must appear in one color all white.
One-color all white
