Official Logo and Marks

Official Master Brand:

The brand equity represented by the Kennesaw State logo is extremely valuable. Correct and consistent use of our brand marks builds and maintains brand equity, helping Kennesaw State to become instantly recognizable anywhere in the world. Over time, misuse of brand marks can dilute the brand's value, confusing the target audiences we want to connect with and lessening our credibility. Go by this guide to ensure the correct use of Kennesaw State marks. If you have questions, we're here to help at:

Brand Approval

The master brand consists of two parts: the KS monogram and the words Kennesaw State University in vertical and horizontal configuration options. The name “Kennesaw State University” appears in the Montserrat typeface. The registered trademark “®” symbol must be present. Use only official logos.
No other typefaces or combinations of typefaces are permitted in the master brand.

Interlocking KS

The KS is paired with the Kennesaw State University wordmark to create
Kennesaw State's official logo in vertical and horizontal formats.

• The KS should only be used separate from the wordmark within a  communication that already contains the full logo, as well as for internal university communications or community projects where the audience is familiar with the KS symbol. “Kennesaw State” or “Kennesaw State University” name should always be present in all communications.

Kennesaw State wordmark

The Kennesaw State wordmark is specially created art, owned by Kennesaw State University. It is not a typeface and should never be recreated using fonts. The wordmark is to be used in combination with the Interlocking KS to make up the Kennesaw State logo and should never appear without the Interlocking KS on any application. The following pages show the approved logo lockup formats, including college and unit formats which introduce typefaces for the college and department levels. Always use the original and approved logo artwork available at owlbrand.kennesaw.edu; never recreate or alter it.

General Usage Summary

The following standards govern the use of the university’s master brand in all forms of communication, including, but not limited to, print and electronic media. More detailed standards are spelled out throughout this guide.

• The master brand is an essential means of visual communication.
• The master brand must be used as the prominent graphic element in all publications — print and electronic — affiliated with the university.
• The master brand should not be modified in any manner. These symbols may be reproduced only from original master copies. To request a master brand logo in the vertical and horizontal versions,
  contact the Office of Communications and Marketing at logos@kennesaw.edu.
• The master brand is the primary identifier of the university and must be used as described in this guide. The master brand is not permitted to be disassembled.
• Outside of retail usage of the KS monogram without university identity lock-up is acceptable on a case-by-case basis, with prior approval from the Office of Communications and Marketing. Please direct all requests for monograms to brandapproval@kennesaw.edu.
• The Interior of the KS monogram must be lighter than the first outer
  stroke.
• The seal is reserved for presidential, official, ceremonial, or formal uses.

Any associations or affiliates of the university that wish to use a specific identifier other than the master brand must have prior written approval from the Office of Communications and Marketing and follow all brand guidelines. Use of the university’s brand, which includes the university logo, name, and other brand identifiers must be reviewed by the Office of Communications and Marketing. Please submit approval requests to designapproval.kennesaw.edu.
 

The University Master Brand is available for download at owlbrand.kennesaw.edu.

 

Horizontal Version

Master Brand Horizontal Versions

Vertical Version

Master Brand Vertical Versions

Please note that the black boxes shown above are for viewing purposes only. Per University standards, the logo should never be placed within a box of any type.

Logo Extension

Brand Extensions for Colleges and Departments:

In addition to the official master brand, divisions, colleges, departments, and other approved units on campus are authorized to use a Brand Extension. These logos are created and issued by the Office of Communications and Marketing.

A brand extension includes colleges, offices, and high-level administration units that should always be tied directly to the master brand. See example below.

 

 

 

Logo Sub Brand

Sub Brands:

In addition to the official master brand, academic programs that need to be associated with a brand extension and other approved units on campus are authorized to use a sub-brand. Sub brands will only be issued in the horizontal format. These logos are created and issued by Office of Communications and Marketing. 

A sub brand is an entity directly connected to one or more brand extensions and does not stand alone. See example below.

 

 

Logos presented here are for visual context only and are not suitable for download. For brand extensions, sub brands and wordmarks, please submit request to logos@kennesaw.edu.

The brand extensions and sub brands allow the unit to receive prominence while retaining an overall university identity. The brand extensions and sub brand logos may be used on the front of major publications as long as the official Kennesaw State University master brand appears on the back cover of the publication. These logos may be used alone in advertisements for individual colleges and units. 

Unique college, school, department and other unit seals, logos or wordmarks may not be used on any university communication and no new logos may be developed. 

Either the official Kennesaw State University master brand or an approved brand extension or sub brand must always be a prominent element of any advertising for the university and its colleges and units. 

Approved graphic elements may not be grouped with the official, college-specific or unit-specific logos in any way as to appear as a larger composite piece. Graphic elements may never be used on letterhead, business cards or forms. 

Office of Communications and Marketing is responsible for producing and approving the use of college-specific and unit-specific logos. Requests for these logos should be directed to Office of Communications and Marketing at logos@kennesaw.edu. 

Seal:

The seal is restricted for use on formal, official, ceremonial and presidential materials only. Using the university seal in college or unit publications is prohibited without prior approval from the Office of Communications and Marketing. 

Athletic Logos 

KS monogram, full owl, flying owl, and owl head are for athletics use only.  Requests for the use of Athletic marks are reviewed on a case-by-case basis, requests can be submitted to brandapproval@kennesaw.edu for review.  

_{For information about Athletics branding please see the Facility brand guide} 

Athletic Style Guide

Other Logos

Other Authorized Marks

KSU: Should only be used as a secondary identifier with the official logo or name of university present and always presented in Monserrant  or KSU Bold (athletics). KSU can only be used in university primary colors, and any graphic effects used with KSU or reviewed on a case-by-case basis

 

 

SCHOOL SPIRIT MARKS

University-sponsored student clubs and organizations may use the marks listed above with prior approval from Office of Strategic Communications and Marketing and according to the guidelines set forth in the Visual Standards Manual. Representatives from these organizations must have prior approval from the organizational hierarchy before contacting Office of Strategic Communications and Marketing for assistance with the use of these marks. University departments may use the marks below for specific “school spirit” purposes. Any official communication or overall branding of the departments must be performed with the official university mark. Contact Office of Strategic Communications and Marketing for assistance.