Using This Guide

It is important for Kennesaw State University to project an image of excellence and cohesiveness to all of our audiences. This guide establishes consistent visual usage of the official Kennesaw State University logo. The logo and official university names have registered trademark protection, and any use of the logo or official university names other than those identified in this guide is prohibited.

The Kennesaw State University visual identity programs establishes official policy and standards for the design of Kennesaw State publications, stationery, signage and other applications, including the Web.

This KSU brand guidelines outlines specific rules and standards to be followed by authors and editors. Adhering to these standards will help ensure that communications from every college, department and office speak with a clear and uniform voice that best represents the image and brand of Kennesaw State University.

Kennesaw State’s brand guidelines is an important element of the university’s overall brand strategy. Having a cohesive and integrated brand helps the university to be visually referenced and easily recognized.

The brand guidelines are not designed to be restrictive. In fact, the system was created to be flexible, easy to use, and accommodating for units and colleges that wish to simultaneously market their own individual attributes. The Office of Strategic Communications and Marketing is here to help answer questions and/or provide guidance in how Kennesaw State’s branding efforts can strengthen the efforts in your particular units. Please feel free to call (470) 578-6203.