Logo Usage

Reproducing the KSU Logo

Size recommendations

The university master brand is intended as a visual identifier, not a title block, and should be scaled as such. In general publication usage, the logo should appear no smaller than 1 inch and, should be prominently located.

Protected Area

The protected area around the logo ensures that no other graphic elements or messaging interfere with its clarity and integrity. The depth of the protected area is equivalent to 1/6 height of the KS monogram portion of the logo.

Publication, print media and Web use

Use of the university’s brand, that include university logo, name, and other brand identifiers must be reviewed by Office of Strategic Communications and Marketing. Please submit approval requests to https://designapproval.kennesaw.edu/.

Centers, Institutes and Programs Logo Usage

Centers, institutes, and specific programs may be given flexibility in terms of which logo structure is adopted. Centers, institutes and specific programs that have a significant brand presence can receive either a sub-brand logo or a brand extension.

In most cases, centers, institutes, and specific programs receive sub-brand logos. However, if there is an association with a specific college or department, a request can be submitted for a brand extension logo.

For Example:

Brand Extension

Sub-Brand

These requests are reviewed and evaluated by the Office of Strategic Communications and Marketing and must be submitted with prior approval from the dean or department head.

Centers, institutes, and program logos are created and approved solely by the Office of Strategic Communications and Marketing. For more information concerning logo usage and where to request a logo please visit: styleguide.kennesaw.edu .

Campaign Mark

A campaign is usually a short-term initiative with a beginning and end date that promotes your organization's service or product. For that reason, in some cases the campaign mark should incorporate the dates that the campaign will run. Always use the campaign mark in conjunction with the university's brand and logo.

Tagline and Slogans

Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Both taglines and slogans should be brief and representative of your brand.

Tagline

The memorable formation of a concise set of words, which capture the unique value a brand offers its audience.

College Level: 

Slogan

A memorable and catchy phrase, which captures the overarching theme of a marketing campaign.

Taglines or slogans should always be used in conjunction with the university brand and logo. 

External Example:

Where’s The Beef?              fresh, never frozen           

Wordmark

A wordmark or logotype is a special text-only typographic treatment of a program name or product name used for identification and branding purposes. The wordmark can be based off of a typeface that represents the brand.

Wordmarks are only to be used for strategic initiatives of the University. Wordmarks must be approved by the Office of Strategic Communications and Marketing.

Graphic Element

Think of graphic elements as a brand stylistic extension. Once the big picture of a brand’s messaging has been established, graphic elements serve as visual tools that help carry out this message. Distinct from the singularity of a logo, graphic elements can vary depending on their function, such as representing different categories or sections on an organization's market materials, illustrating the different phases of a company's work processes, or visually denoting different divisions within an organization.

Event Related Submissions

Events that have pre-existing branding and/or a connection to an overarching brand for example Cancer Awareness and specific holidays that possess a broader perceived theme are exempt concerning for secondary color guidelines. Specific graphics for recurring events must change annually to avoid the perceived creation of new brand identities.

University Example:

College Example:

Branding Assistance

The Office of Strategic Communications and Marketing (StratComm) will partner with you to create a campaign mark, wordmark, graphic element, tagline, or slogan.

Please reach out at the start of your planning process to involve StratComm. By using the Brand Guidelines and involving StratComm, we can partner together to implement high impact branding that meets your objectives and budget needs, and insure that the elements meet branding guidelines.

Strategic Communications and Marketing

Visit stratcomm.kennesaw.edu and submit a project request.

Web usage

University names, the official logo and other university trademarks are restricted to official university use only. Personal webpages are not permitted to display the official logo or university trademarks. Nor may such pages use the university’s name in a manner that would lead the web reader to perceive that the webpage is an official university page.

Resale and other commercial use of university logos

Kennesaw State’s name and trademarks may be used solely with the permission of Kennesaw State. Items offered for sale to the public bearing the University’s name and trademarks must be licensed.

Items manufactured for internal use (by students, staff, or affiliates) must be approved and must be manufactured by an officially licensed vendor. If a licensee is not used, the university may not approve funding for the order.

For information on obtaining a Kennesaw State license, please contact Learfield Licensing Partners https://trademarklicensing.kennesaw.edu/licensed_vendors.php.

Official student organizations, are required to use a licensee to produce any merchandise or apparel with the Kennesaw State name and/or trademarks. Student organizations must request and obtain approval to use the university’s names, logos or symbols on commercial goods and specialty items. This includes merchandise used within the organization (staff shirts, pens, etc.), given as gifts, or sold. Registered student organizations may represent themselves as agents of the university and use names, official logos or symbols of the university with the written consent of Office of Strategic Communications and Marketing. Requests and artwork must be submitted for approval to Office of Strategic Communications and Marketing at https://designapproval.kennesaw.edu/. 

Exemptions For Brand Approval

Brand approval is not required for academic materials produced for scholarly presentation (e.g., peer-reviewed articles, poster presentations, oral presentations, PowerPoint presentations, etc.).

For publications and materials of this nature that employ the university’s logo, the author/creator is asked to comply fully with the university’s visual identity standards by following the logo usage guidelines as outlined in the Official Logo Policy.

All materials that fall outside of this academic/scholarly work exemption should be submitted to https://designapproval.kennesaw.edu/.

Student organizations

Registered student organizations (RSO) may represent themselves as agents of the university and use official affiliate level, official logos or symbols of the university with the written consent of Office of Strategic Communications and Marketing. Requests and artwork must be submitted for approval to Office of Strategic Communications and Marketing at https://designapproval.kennesaw.edu/. Approval must be received prior to printing, manufacturing and distributing.

To assist in the approval process, the RSO must submit a copy of its current logo at the time it applies for registration or renewal. Requests or artwork that do not reflect the logo on file will not be approved.

Student organizations are not permitted to use the university’s official seal or KS monogram that does not include institutional name lock-up.

Student organizations are not allowed to alter the spirit marks without permission from Trademark Licensing Program. Student organization logos must have the words “Student Organization,” “Student Club,” or “Student Chapter” in the logo design.

Student Organizations are not approved to use the Athletic monogram. The Athletic monogram is reserved for the Athletic Association and NCAA sports.

Approval must be received prior to printing, manufacturing and distributing materials. Any use of logos, seals, names or other university marks must be in accordance with policies established by the university. The official logo or seal is not permitted for personal use, e.g., graduation invitations, personal business cards, etc.

Individual students

Students representing themselves are not permitted to use the university’s official logo or other university trademarks. Exceptions to this policy are granted in a limited number of special situations. For example, the official logo may be used for class projects and for university-approved conference and presentation materials. To be considered for such an exception, submit a request to logos@kennesaw.edu. Should permission be granted, all materials utilizing the logos, names or other university marks should be submitted to https://designapproval.kennesaw.edu/ prior to use.

Approval must be received prior to printing, manufacturing or distributing. Any use of logos, seals, names or other university marks must be in accordance with policies established by the university. The logo or seal may not be used for personal use, e.g., graduation invitations, personal business cards, etc.