Promotional Merchandise

The use of Kennesaw State branding on merchandise is managed by the Office of Trademark Management & Licensing.

When purchasing KSU branded products such as apparel, promotional products, or banners, an authorized licensee must be used. For more information https://www.kennesaw.edu/trademark-licensing/index.php

Name tags

The Kennesaw State’s master brand is to be used on all permanent employee name tags and any volunteer name tags used for board meetings, conferences, workshops and other events.
Name tag colors can consist of black, gold, gray or white. We have four versions of name tags. Provided are a formal option, made with brushed metal, and a casual option made with plastic. Please note that brushed metal will fade and scratch more frequently. Name tag information should only include the Kennesaw State Master Brand logo, the individual’s name, and either the college, department or unit name. Brand extension and sub-brand logos will not be accepted. All artwork must be submitted for
approval to designapproval.kennesaw.edu.

Tablecloths

The Kennesaw State’s master brand is to be used on table covers and table runners. Tablecloth colors can consist of black, gold, gray or white. Brand extension and sub-brand logos will not be accepted. College, department and unit information can be displayed under the master brand with the
allotted protected space required. All artwork must be submitted for approval to designapproval.kennesaw.edu.

Tablecloths will have:

• 55.5” wide horizontal master brand logo centered
• 2.25” clear space below master brand logo
• 1.5” department, unit or college name in Montserrant Medium font centered

If two lines of text are required, leading should be a minimum of 1” between text lines.

Staff Department and Unit Uniforms/Apparel

The university's master brand and/or approved brand extensions and sub-brands must be prominently placed on the left chest area of uniforms.  Uniforms colors can consist of black, gold, grey or white, unless industry standards require alternate colors. Additional approved graphic elements may be placed on such apparel, but not as a replacement for the university's approved marks. Location of the university brand on promotion pieces with approved graphics will be considered on a case-by-case basis. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/. 

• University logo must be present.
• Logo must be on the left chest if only the logo or graphic are present
• Department or program name can be located on other areas of garment, but the university logo must be present
• If campaign graphic or graphics are used, the appropriate logo can be placed on the sleeve or back of the shirt.
• Black, gold, gray, white preferred colors for apparel, although alternate colors are accepted if an event or a campaign theme is used.
• If print space is to small university name can be used, but university identity must be present. 

Non-apparel 

Non-apparel items, ranging from pens, stress balls, lapel pins, lanyards, bags, drinkware, etc, commonly have a limited print space. Therefore, we must accommodate based on print space allowed for the product.

• University identity is always required. If print space does not allow enough space for the university logo (preferred), the name of the institution (Kennesaw State University) can be used instead.
• Department/program names and campaign slogans can be featured in other print spaces on the product.

The suppliers listed below are the preferred source(s) for promotional products as they have beenawarded through a State-mandated competitive procurement process.  In compliance with KSU's Visual Identity Program, the suppliers listed are licensed through the university licensing agent, Collegiate Licensing Company (CLC).  If these suppliers do not meet your promotional items needs, you may select another supplier, registered with Collegiate Licensing Company (CLC), once justification documentation is submitted indicating the following:

If the requester prefers to use an alternate source, the College University Procurement Officer (CUPO) or Director of Contract Management may waive the use of the University Contract based on one of the following conditions below: 

• The Buyer Partner demonstrates that the University Contractor will not lower their price to match or be within 10 percent of the pricing of the non-contracted vendor. 
• The cost savings from the non-contracted supplier is 10 percent or more. 
• The product or service is needed quickly and cannot be delivered by the University contractor at the time needed.