Official Primary Colors
Official primary color usage
Printing of Colors
The standard version of the university logo and college- and unit-specific logos includes the mountain icon in PMS 123 or the four-color process equivalent with solid black lettering.
Solid-white logos are acceptable when two-color or four-color process reproduction is not an option. Only in one-color printing may the logo appear in other colors. It is recommended, however, that black ink be used whenever possible.
Printing on color backgrounds
When printing the logo on light backgrounds, use the primary logo. When reproducing on a darker background, use a reversed, white version of the logo as shown here. The logo must never be printed in a box or enclosed in any manner. The boxes below are to allow for viewing of the reversed version of the logo only.
Other color usage
The logo may be produced in copper, gold or silver inks or foils. The logo may also be blind-embossed.
Note that the PMS is designed for printing inks. Screen-printing inks and textile, paint and plastic colors may not accurately match the university logo colors. Please obtain color samples from licensed vendors and deliver to Office of Strategic Communications and Marketing for approval prior to production of items when using these materials. Submit all design mock-ups to firstname.lastname@example.org for approval. All designs must be approved through Office of Strategic Communications and Marketing.