Environmental Design

Participation in conferences, trade shows, college fairs and other public events is a prime opportunity to reinforce the university’s visual identity. As such, the university’s brand should be prominently displayed on all materials. Except when using official templates, all artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Staff Department and Unit Uniforms/Apparel

The university's master brand and/or approved brand extensions and sub-brands must be prominently placed on the left chest area of uniforms.  Uniforms colors can consist of black, gold, grey or white, unless industry standards require alternate colors. Additional approved graphic elements may be placed on such apparel, but not as a replacement for the university's approved marks. Location of the university brand on promotion pieces with approved graphics will be considered on a case-by-case basis. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Name tags

The Kennesaw State’s master brand is to be used on all permanent employee name tags and any volunteer name tags used for board meetings, conferences, workshops and other events. Name tag colors can consist of black, gold, grey or white. We have two versions of name tags. Name tag information should only include the Kennesaw State Master Brand logo, the individual’s name, and either the college, department or unit name. Brand extension and sub-brand logos will not be accepted. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Option 1: Name tag information should only include the Kennesaw State Master Brand logo, in horizontal format, the individual’s name, and the college, department, unit name. Brand extension and sub-brand logos will not be accepted. Templates are in development and will be released to meet the required standard on name tags. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Name Tag Option 1

Option 2:  Name tag information should only include the Kennesaw State Master Brand logo, in horizontal format, the individual’s name, and either the college, department or individual’s title.  Brand extension and sub-brand logos will not be accepted. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Name Tag Option 2

Option 3:  Name tag information should only include the Kennesaw State Master Brand logo, in vertical format, the individual’s name, and either the college, department or unit name and individual’s title.  Brand extension and sub-brand logos will not be accepted.. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Name Tag Option 3

Tablecloths

The Kennesaw State’s master brand is to be used on table covers and table runners. Tablecloth colors can consist of black, gold, grey or white. Brand extension and sub-brand logos will not be accepted. College, department and unit information can be displayed under the master brand with the allotted protected space required. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Table cloths will have:

  • 55.5” wide horizontal master brand logo centered
  • 2.25” clear space below master brand logo
  • 1.5” department, unit or college name in Montserrant Medium font centered
    If two lines of text are required, leading should be a minimum of 1” between text lines

Table Cloth

Exhibits and displays

The university’s brand should be prominently displayed on all exhibit and display materials, including, but not limited to, table-top displays, stand banners, pull-up banners and booth exhibits. In most instances, the official logo should appear on the top or lead panel of the display. 

Podium signage

The university’s master brand should be prominently displayed on podiums for press conferences, convocations, symposiums and other major presentations and events held on campus. Podium signage featuring the official seal is only to be used by the Office of the President. 

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