Environmental Design

Participation in conferences, trade shows, college fairs and other public events is a prime opportunity to reinforce the university’s visual identity. As such, the university’s brand should be prominently displayed on all materials. Except when using official templates, all artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Staff Department and Unit Uniforms/Apparel

The university's master brand and/or approved brand extensions and sub-brands must be prominently placed on the left chest area of uniforms.  Uniforms colors can consist of black, gold, grey or white, unless industry standards require alternate colors. Additional approved graphic elements may be placed on such apparel, but not as a replacement for the university's approved marks. Location of the university brand on promotion pieces with approved graphics will be considered on a case-by-case basis. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Name tags

The university’s master brand or an approved brand extension or sub-brand logo is to be used on all permanent employee name tags or any volunteer names tags used for board meetings, conferences, workshops and other events. Templates are in development and will be released to meet the required standard on name tags. All artwork must be submitted for approval to https://designapproval.kennesaw.edu/.

Exhibits and displays

The university’s brand should be prominently displayed on all exhibit and display materials, including, but not limited to, table-top displays, stand banners, pull-up banners and booth exhibits. In most instances, the official logo should appear on the top or lead panel of the display. 

Podium signage

The university’s master brand should be prominently displayed on podiums for press conferences, convocations, symposiums and other major presentations and events held on campus. Podium signage featuring the official seal is only to be used by the Office of the President. 

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