Official Logo Guidelines

In the past, some colleges, institutes and centers have requested a unique logo design that is different from the Kennesaw State identity. While we understand the desire for unique logos, we know that having a single visual element resonates with our many audiences and provides quick, easy and consistent recognition of entities within Kennesaw State University. As such, logos or graphic or visual elements designed outside of the standard identified in this guide will not be permitted.

In addition to the official master logo, colleges and other approved units on campus are eligible to use a brand extensions or sub brands provided by Office of Strategic Communications and Marketing. The template for these logos features the Kennesaw State name as well as the college or unit name. The use of symbols such as the ampersand or acronyms are unauthorized and should not appear within an authorized logo.

Unique college, school, department and other unit seals, logos or wordmarks may not be used on any university communication, and no new logos may be developed.

Approved graphic elements or messaging may not be grouped with the official logo in any way as to appear as a larger composite piece. Additional graphic elements may never be used on letterhead, business cards or forms.

Office of Strategic Communications and Marketing is responsible for producing and approving the use of college-specific and unit-specific logos. Requests for college-specific or unit-specific logos should be submitted to logos@kennesaw.edu.

Questions concerning usage of this guide should be directed to Office of Strategic Communications and Marketing at 470-578-6203.